Heartland Pays It Forward

Heartland Pays It Forward is a national movement that enables people in Singapore to pay it forward at participating heartland hawker centres, by enabling beneficiaries of the initiative to redeem meals.

Heartland Pays It Forward is jointly organised by the National Volunteer and Philanthropy Centre (NVPC)’s Company of Good and The Federation of Merchant Associations, Singapore (FMAS).

How can I Participate?

Individuals & Companies

volunteering2

Volunteer

Lend your expertise in Marketing and App Development.

donate

Donate

Support our community by contributing to a central fund.

Non-Profits & Social Enterprises

Raise awareness display poster npo social enterprise

Raise Awareness

Display your poster at the stall to rally support for your cause.

Partner Us

Sign up to receive meal vouchers.

Hawker Centre Locations

HPIF - Hong Lim

Chinatown Food Complex

335 Smith Street, Singapore 050335
HPIF - People

People’s Park Food Centre

32 New Market Road, Singapore 050032
HPIF-Marina-scaled.jpg

84 Marine Parade Central Market & Food Centre

84 Marine Parade Central, Singapore 440084
1-1.png

Geylang East Market & Food Centre

117 Aljunied Ave 2, Singapore 380117           
2.png

Sims Vista Market & Food Centre

49 Sims Place, Singapore 380049
Boon Lay

Boon Lay Market & Food Village

221A Boon Lay Place, Singapore 641221

Frequently Asked Questions

In the first year of Heartland Pays It Forward, vouchers are distributed to beneficiaries, which can be redeemed for meals and beverages at participating hawker stalls.

In subsequent years, companies and members of the public can donate to a central fund which will be disbursed to participating heartland merchants to cover the redemptions.

Click here to download the full list of participating hawker stalls
Chinatown Food Complex (335 Smith Street, Singapore 050335)
  • #02-003, Lao Ren Jia
  • #02-015, Wang Wang
  • #02-103, 103 Fried Hokkien Mee
  • #02-107, EM Ice Desserts & Drinks
  • #02-108, Dragon Village Hainanese Curry Rice
  • #02-121, Jing Mei Big Prawn Noodle
  • #02-123, Hakka Fun Hamcha Yong Tou Fu
  • #02-136, Chinatown Omelette Chef
  • #02-137, Monan Pork Soup
  • #02-160, Warung Soto (Halal)
  • #02-165, Chao Ji Roasted Meat
  • #02-181, 335 Hong Kong Roasted Meat
  • #02-184, Jiu Ji
  • People’s Park Food Centre (32 New Market Road, Singapore 050032)
  • #01-1022, Kim Hua Guan
  • #01-1152, Ri Ri Hong Mala Hot Pot
  • #01-1058, Zhong Hua Mian Zhuang
  • #01-1078, Mun Chee Kee Salted Vegetable Pigs Organ Soup
  • #01-1092, 116 Roast Meat
  • #01-1094, New Market 1094 Teochew Fish Porridge
  • #01-1098, Zhen Zhu Fang Roasted Delights
  • #01-1130, Kim Fong
  • 84 Marine Parade Central Market & Food Centre (84 Marine Parade Central, Singapore 440084)
  • #01-03, Awaruddin Bin Salleh (Halal)
  • #01-05, Kuching Original Kolo Noodle
  • #01-07, Yi Lu Fa Hong Kong Roasted Meat
  • #01-15, Lee Heng Hainanese Chicken Rice
  • #01-16, Soon Soon Soon Wanton Noodle
  • #01-23, Ah Zheng Ban Mian Sliced Fish Soup
  • #01-27, Apollo Fresh Cockle Fried Kway Teow
  • #01-30, Emmanuel
  • #01-32, 84 Homemade noodles
  • #01-33, 84 Hot & Cold (Halal)
  • #01-35, Tian Kee
  • #01-36, D’Authentic Nasi Lemak (Halal)
  • #01-40, Izah Rahman Corner (Halal)
  • #01-45, New World Congee
  • Geylang East Market & Food Centre (117 Aljunied Ave 2, Singapore 380117 )
  • #01-02, Zhen Yuan
  • #01-08, Xing Xing Ban Mian
  • #01-12, Ming Yun Famous Fried Hokkien Prawn Noodle
  • #01-19, Rong Xiong Vegetarian Food
  • #01-37, Sharifah Nasi Padang (Halal)
  • #01-40, Alif Nasin Padang (Halal)
  • #01-43, Surya Nasi Lemak (Halal)
  • #01-52, Maknab & Family Chicken Rice (Halal)
  • #01-59, Hua Kee Cook Food
  • #01-61, Mian
  • #01-70, Lao Wei Dao Suan Liang Dou Fu
  • #01-71, Hong Ji Chee Chong Fun
  • #01-72, Bentoya
  • #01-73, Seng Heng Hainanese Boneless Chicken Rice
  • #01-74, Healthy Vegetarian
  • #01-77, Good soup
  • Sims Vista Market & Food Centre (49 Sims Place, Singapore 380049)
  • #01-03, Liang Tang Yuan Stewed Soup and Steamed Rice
  • #01-04, Tai Dong Teochew Duck Rice
  • #01-07, Nai Food Stall (Halal)
  • #01-15, Keng Nam Chicken Rice Since 1958
  • #01-29, Soon Soon Chicken Rice
  • #01-38, Lu Shun Shu Shi
  • #01-46, Jia Confectionary
  • #01-57, Jiang Nan Soya Bean (Halal)
  • #01-73, Hollywood Duck Rice Duck Porridge
  • Boon Lay Place Market and Food Village (221A Boon Lay Place, Singapore 641221)
  • #01-104 I Mohamed Ismail Food Stall (Halal)
  • #01-109 Boon Lay Mee Goreng (Halal)
  • #01-111 Ghee Huat
  • #01-117 Sin Chew Huat (Mei Xiang) Hotplate Stingray
  • #01-134 Jia Xiang Mei Shi Local Cuisine
  • #01-143 Tian Tian Xiang
  • #01-159 Hiang Lee Chicken Rice
  • #01-161 LianYi BBQ Seafood
  • #01-162 Guan Hoe
  • #01-163 Penang Hokkien Prawn Noodle
  • #01-164 Xin Sheng Ngoh Hiong Prawn Cracker
  • Presently, the beneficiaries are from Homeless Hearts of Singapore and The Singapore Manual & Mercantile Workers’ Union. We will be onboarding more beneficiaries in the coming months.

    If you are aware of any non-profit organisations or social enterprises that will benefit from receiving the meal vouchers, please contact us here.

    The posters you see at the hawker stalls highlight the causes and initiatives of organisations where you can support and make a difference.

    If your organisation is eligible and would like to be part of this, please click here.

    Last updated: 07 May 2021

    Contact Us

    HPIF bottom logo