When P&G realised that many non-governmental organisations faced challenges like any brand or business would, the company established the P&G Pro Bono School to share its business expertise.
WHILE corporate giving today is largely centred on fund-raising, cheque writing and ad hoc volunteer days, Procter & Gamble (P&G) has moved beyond those to look at more strategic and sustained giving by tapping the group’s business expertise for good.
The multinational consumer goods company started the P&G Pro Bono School in June 2016 as a key pillar of the P&G APAC Beyond Borders: Pro Bono School Program. Borne out of the realisation that many non-governmental organisations (NGOs) face challenges like any brand or business would, the company endeavoured to bring solutions to their problems by applying frameworks and expertise P&G employees utilise on a daily basis.
As part of Giving Week 2016 (an initiative by the National Volunteer and Philanthropy Centre to encourage all spheres of society to give), P&G hosted a half-day P&G Pro Bono School on Dec 1, 2016, for 30 participants from 11 NGOs across Singapore such as World Vision Singapore, and the Society for the Physically Disabled. . .
To read more about this Company of Good, visit The Business Times.
WHILE corporate giving today is largely centred on fund-raising, cheque writing and ad hoc volunteer days, Procter & Gamble (P&G) has moved beyond those to look at more strategic and sustained giving by tapping the group’s business expertise for good.
The multinational consumer goods company started the P&G Pro Bono School in June 2016 as a key pillar of the P&G APAC Beyond Borders: Pro Bono School Program. Borne out of the realisation that many non-governmental organisations (NGOs) face challenges like any brand or business would, the company endeavoured to bring solutions to their problems by applying frameworks and expertise P&G employees utilise on a daily basis.
As part of Giving Week 2016 (an initiative by the National Volunteer and Philanthropy Centre to encourage all spheres of society to give), P&G hosted a half-day P&G Pro Bono School on Dec 1, 2016, for 30 participants from 11 NGOs across Singapore such as World Vision Singapore, and the Society for the Physically Disabled. . .
To read more about this Company of Good, visit The Business Times.
