Giving back with 2,000 non-profit meals a day to the needy

By City Of Good  /
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Samsui Supplies & Services leverage its existing skillsets, resources and partnerships to make its corporate giving sustainable.

When a wholly-owned subsidiary of local restaurant chain the Soup Restaurant Group first mooted its vision for a sustainable, long-term philanthropic effort in 2013, it was met with much scepticism.

Critics and faultfinders questioned if the firm would be able to live up to its lofty aspirations of giving back in a sustainable and long-lasting manner, given the tendency for corporates to partake in flashy, one-off CSR (corporate social responsibility) initiatives.

But Samsui Supplies and Services, a sauce producer and distributor of food products, stuck to its guns. It drew on inspiration from its namesake, the Samsui women, who were well regarded as industrious and thrifty people. . .

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