Mobile electronics company OPPO may be relatively new in the Singapore market, but that has not stopped them from showing they care. We take a look at the company’s corporate giving efforts.

OPPO’s corporate giving journey began with the Singapore Cancer Society (SCS). In 2016, they collaborated on a digital campaign titled “Treasure the breast things in life”, which shared inspiring stories of breast cancer survivors. When it learnt that cancer is the top cause of death in Singapore, OPPO worked with SCS on more campaigns.

In October 2016, OPPO, which had close to 15 million Facebook followers, supported Breast Cancer Awareness Month. Breast cancer is the leading cause of cancer among women in Singapore, but the number of women going for screenings have plateaued. OPPO wanted to raise greater awareness of early detection through self-examinations and screenings.

The company asked its Facebook and Instagram followers to post photos of themselves doing the #BreastCancerDab, a popular American hip-hop dance move that simulates checking their breasts for cancer. For every photo posted on Facebook and nomination of two friends, OPPO donated $1 to SCS.

Companies in Singapore were invited to join in as well. For every company that participated, OPPO donated $100 to SCS. And OPPO led by example by posting wefies of its employees doing the #BreastCancerDab on social media on on Oct 10.

OPPO sees tremendous value in championing causes that are relevant to the countries they are in. Not only does it raise awareness of important issues, it also shows that the company cares about the broader well-being of its customers. A digital campaign such as #BreastCancerDab also allows OPPO to connect with their key customer demographic, millennials aged 18 to 35.

Keen to expand their corporate giving activities, OPPO has become a member of Company of Good, a programme that empowers businesses in Singapore to give better and more holistically. OPPO also participated in the National Volunteer & Philanthropy Centre’s #GivingWeek in 2016.