Corporate giving can lead to stronger relationships with customers and business partners, as well as attract and retain talent.

Companies should work together to give in order to not only do good, but also as part of business strategy, said a panel discussing the topic, “Goodness is the business of every organisation”, at the launch of the National Volunteer and Philanthropy Centre’s (NVPC) Company of Good (COG) programme on Thursday.

The panel consisted of senior executives from three of COG’s founding member companies, and Ann Florini, professor of public policy at Singapore Management University. It was moderated by Steven Chia, a Mediacorp presenter and editor. . .

To read the full article about Company of Good, visit Business Times.