Celebrating National Day

Together, Singapore Cares

As part of the National Day celebrations this year, be part of “Together, Singapore Cares” – an initiative supporting the Singapore Cares (SG Cares) Movement to champion the spirit of doing good in the community. This initiative is a collaboration between the NDP21 Engagement Committee, the National Volunteer & Philanthropy Centre, the National Council of Social Service and many other corporate and community partners.

By involving organisations to uplift individuals and families who need support in society, the initiative hopes to bring the nation together by building on the spirit of care and compassion that has brought Singapore to where we are today and strengthen corporate purpose among companies.

Simply submit the campaign onboarding form by 23rd July 2021, and share your initiative on your website and social media with the hashtags #SGCares #NDP2021 #CityofGood #CompanyofGood to be part of the nationwide campaign.

Contact [email protected] to find out more!

1. Choose an initiative

There are 3 ways your organisation can give-back this National Day.
• Start or Join a Collaborate for Good initiative
• Volunteer with a non-profit
Fundraise for a charity

Feel free to explore the options below, but remember to submit the onboarding form in the next step to be a part of this year’s National Day campaign.

2. Submit the Onboarding Form

Use the onboarding form below to tell us more about your initiative, how your organisation would like to be a part of the “Together, Singapore Cares” movement this National Day, and our team will get back to you shortly. 

Do have the following details* ready when completing the onboarding form below.
* if you do not have complete information yet, submit what you can, and we will guide you through the rest.

1. Name
2. Email
3. Contact Number
4. Choice of Initiative (CFG, Volunteering, Fundraising, Other)
5. Short Description of Initiative
6. Long Description of Initiative
7. Corporate Logo (hi-resolution)

If you encounter difficulties when filling-up the form, feel free to contact us at [email protected].

3. Carry Out Your Plans

After your company has chosen its initiative, plan your next steps:

1. If you are participating under one of the pillars of Collaborate for Good, feel free to begin your initiative. Our team can support you in doing so, email us at [email protected].

2. If you would like to Volunteer for a non-profit, check out these ongoing volunteering options on Giving.sg, or liaise directly with your non-profit of choice for a more personalised volunteering experience.

3. If you would like to Fundraise for a charity, you may wish to contact your charity of choice directly or, if required, our team can put you in touch with one that matches your needs.

Do take note that all initiatives must take place between 14 June and 9 August 2021.


4. Share on social media

Share your company’s initiative on Instagram, Facebook, TikTok and LinkedIn and use the hashtags: #SGCares #NDP2021 #CityofGood #CompanyofGood for a chance to be featured on our social media channels.

2021 Participating Organisations

The City of Good and National Day Parade proudly present the following organisations who have come on board in 2021 in the spirit of “Together SG Cares”

Join the list of companies in the spirit of giving before 23rd July

99 Group

As part of 99.co "Home For All" campaign, 99 cast the spotlight on stories of clients and volunteers at SPD and how SPD has changed their lives.

Actxplorer Pte. Ltd.

Use your SingapoRediscovers Voucher to gift a tour to the less fortunate.

Amazon Asia-Pacific Holdings Pte. Ltd.

For shoppers to donate directly to local NPOs by purchasing items off their Amazon.sg wishlist.

Amgen Singapore Manufacturing Pte. Ltd.

Amgen is sponsoring laptops for SCWO's Star Shelter's IT Hub through credit points earned from fitness challenges to support greater digital literacy.

Anaya Soul Retreat

Donate 1000 cheering message candles to hospital frontline staff.

Ang Chin Moh Funeral Directors

Ang Chin Moh Funeral Directors is organizing free webinars and a fundraiser for Ambulance Wish Singapore in August.


Aon has partnered with BYTE on an electronic device donation drive to help recycle e-waste and support greater digital inclusiveness and literacy.

Artify Studio Pte Ltd

Founded by Artify, Artribe is a social initiative where volunteers conduct empowering art programmes for seniors in the community.

Ashraf's Café

The Takeout Campaign is providing meals to 30 low income families with special needs individuals.

Asia Startup Network

Makan For Hope Festival aims to raise $125K for Fei Yue Community Services through roundtable conversations amongst seasoned and aspiring tech leaders.

AstraZeneca Singapore Pte Ltd

AstraZeneca Singapore will be supporting Lions Clubs in the launch of a used clothing drive programme to fundraise for the #OneMillionTrees Movement.


Barclays is committed to meaningfully impact our communities by equipping them with LifeSkills or lending support via our COVID-19 Community Aid Package.


Barknbake.co fundraised for Guide Dogs Singapore Ltd and donated their perishables to dog shelters at the end of each day.


BHP is working with TOUCH Community Services via the Home Improvement Project (HIP) which aims to lift the living conditions of vulnerable communities.

Big At Heart Ltd.

Write Thank You cards to our frontline workers.

Birds of Paradise Gelato Boutique

100% of sales from our 5th anniversary weekend on 24 & 25 Jul 2021 will be donated to EQUAL (at both Katong and Jewel Changi Airport gelato boutiques)

BNP Paribas Singapore Branch

BNP Paribas is working with 5 non-profits to understand their organizational challenges and implement solutions conceptualized using Design Thinking.

Boston Scientific Asia Pacific Pte Ltd

Employees and families fundraised for 7 charities through the Boston Scientific Virtual Distance Challenge, where $1 was gifted for each kilometre tracked.

Brandx Inq

Providing marketing services to non-profit organisations & social enterprises.

BreadTalk Group Pte Ltd

Jointly run by DDB Singapore and BreadTalk Group, we will be launching Lamp Post Project 2021 during the NDP period to raise funds for ComChest.

BusAds Pte Ltd

Share any BusAds posts on FB & BusAds will donate a social distancing sticker to a charity home!

CapitaLand Group

CapitaLand hopes to improve vulnerable seniors’ quality of life through enhanced nutrition, well-being and living conditions with #LoveOurSeniors.


Carousell is onboarding charities onto the Carousell platform to enable Singaporeans to reach out and support their favourite causes this National Day.

Changi Airport Group (Singapore) Pte Ltd

Changi Airport Group is showing its support for Bedok town by promoting self-care through personal care sets for low-income families in Chai Chee.


Singapore National Stroke Association (SNSA) X Cognizant NDP initiative is to bring cheer through songs and games for recovering stroke patients.

Cold Storage Supermarket

Cold Storage Supermarket is partnering with Food Bank Singapore to run the "Better Together" initiative to benefit Food Bank's 360 beneficiaries.

Colliers International (Singapore) Pte Ltd

Colliers is collaborating with The Saturday Movement and The Peranakan to support frontliners, the elderly in rental flats and former market vendors.

Copthorne King's Hotel

Copthorne King's partnered with Singapore Red Cross in the areas of fundraising, donation of hotel linens, and organizing of blood donation drives.

CrimsonLogic Pte. Ltd.

This National Day, CrimsonLogic and PSA Singapore are aiding disadvantaged students with technological devices for a better home-based learning experience.

Crossings Social Vevntures Pte. Ltd.

Good Food Good People initiative to provide meals to beneficiaries and healthcare workers.

DBS Bank

DBS is matching a fresh Food Bundle for every staff that donates to The Food Bank – multiplying the impact we collectively make in the community.

DDB Group Singapore

Jointly run by DDB Singapore and BreadTalk Group, the Lamp Post Project 2021 will take place during the NDP period to raise funds for Community Chest.

Deloitte Singapore

Deloitte Singapore is raising funds to support Singapore Children's Society Bully-Free Programme, which aims to tackle bullying in schools.


Expedia Group is supporting Linens N Love channel high-quality second-hand linens from our hotel partners to clinics and needy communities.


EY is piloting Financial Literacy programmes with 3 primary schools, with plans to offer it to primary schools nationwide at the end of this year.


Through their #SeniorsWelcome initiative, Fastjobs aims to connect our silver generation with available work opportunities from trusted employers.


Co-working spaces offered at exclusive rates for NPOs and social enterprises.

General Assembly

Check out General Assembly's free online introductory classes in the most in-demand tech skills.

Giant Supermarket

Co-working spaces offered at exclusive rates for NPOs and social enterprises. Giant Supermarket is partnering with Food Bank Singapore to run the "Better Together" initiative to benefit Food Bank's 360 beneficiaries.

Greenpac (S) Pte Ltd

Greenpac & Crusty's, have come together to keep up the spirit of care with our Merdeka Generation and staff in St. Andrew's Nursing Home.

Hey You Got Mail

Purchase cards for your loved ones that leave smiles on the faces of our elderly at the same time.

HP Inc.

HP is volunteering with the Red Cross on the Missing Maps project to facilitate humanitarian efforts for vulnerable communities in uncharted areas.

Hue and Ink

Providing print, digital, web & brand solutions at special rates for NPOs.

Huggs Coffee Pte. Ltd.

Huggs will be giving out Ondeh-Ondeh muffins to the nurses to celebrate the Singapore Spirit.

Hustle & Bustle Pte. Ltd.

Hustle & Bustle is providing discounted tickets and complimentary guided tours for beneficiaries.

iFAST Global Markets

The team volunteers thru their professional knowledge in Estate Planning; by consulting and writing Wills pro bono.

Informa Tech

Our partnership with Daughters Of Tomorrow gives them the opportunity to speak & fundraise at ATxImpact, to support women and their families.


JLL comes together to give back for a better world by pledging volunteer hours towards charities that support the elderly and under-privileged community.

Kim Choo Holdings Pte Ltd

Belanja a Batik Face Mask with Kim Choo


Support the marginalized communities via Klook.

KRF Ltd.

Support local small businesses through these Singapore Specials - homemade with love by ladies from the Her Rise Above Program.

KPMG Services Pte Ltd

KPMG in Singapore conducted a cyber awareness session for non-profits,sharing insights with over 100 attendees on cyber threats that non-profits face.

LHN Group Pte Ltd

Together with Food From The Heart, LHN Group joins in the sorting and packing of the Community Food Pack and cash donation to help the less fortunate.

Linens N Love

Linens N Love is collaborating with partners to channel high-quality second-hand linens from hotel partners to veterinary clinics and needy communities.

Livconsciously Pte Ltd

Livconsciously supports initiatives that create social impact. We are fundraising for Beyond Social Services, Food Bank and Nature Society Singapore.

M Hotel Singapore

This National Day, M Hotel has partnered with Singapore Red Cross in the areas of fundraising, and the organizing of blood donation drives.

Marina Bay Sands

Marina Bay Sands is working with ACE Seniors and Zeles Network to bring cheer to seniors virtually this National Day.

Mediacorp Pte Ltd

Mediacorp Enable Fund launched Sustained C.A.R.E. giving drive to support ongoing needs of persons with disabilities & their caregivers.


10% of proceeds from the Pet Series will be donated to the Cat Welfare Society.

Nanyang Polytechnic

Nanyang Polytechnic & NKF will be celebrating Nurses' Day by gifting handmade cards to 800 nurses caring for kidney patients during this pandemic.


OCBC Bank is organising a virtual Durian Party for vulnerable seniors from Care Corner Singapore so that they continue to stay connected with their peers during this period

Ocean Network Express (Singapore) Pte Ltd

ONE SG reaching out to the wider community by donating food and volunteering to pack food at Food from the Heart.

Old Chang Kee

In conjunction with Singapore’s Nurses Day which falls on 1 August 2021, Old Chang Kee will be sponsoring 1,800 sets of these cute little Singa Puffs to the nurses and healthcare workers of Sengkang General Hospital

Pontiac Land

Pontiac Land is engaging social enterprises like Tinkle Arts for workshops like cooking and magnet-making so their residents learn more about Singapore.

PopeJai Group Pte Ltd

PopeJai is collaborating with the Makan for Hope Festival to deliver fresh hot meals to participants while fundraising for Fei Yue Community Services.

Postman's Trinkets

Buy a bracelet, help a shelter dog today! 30% of proceeds will go to Singapore dog shelters monthly.

PSA Corporation Limited

This National Day, PSA Singapore and CrimsonLogic are aiding disadvantaged students with technological devices for a better home-based learning experience.

Q & M Dental Group (Singapore) Limited

Q & M has launched two initiatives to provide dental treatment and donated surgical masks to migrant workers and foreign domestic workers.

Qanvast Pte. Ltd.

Providing exclusive discounted rates for event space to all Company of Good members, Non-profit organisations, and social enterprises, until the end of Dec 2021.

Quotient Travel

Enable social service users in Singapore to enjoy an appreciation journey of our little red dot!

Rio Tinto

Rio Tinto Singapore is organising a series of photo competitions leading up to Singapore's National Day to raise funds for their charity partners.

Royale International Food Industries Pte Ltd

Greenpac & Crusty's, have come together to keep up the spirit of care with our Merdeka Generation and staff in St. Andrew's Nursing Home.

Science Centre Singapore

Gift a child with learning outside the classroom by donating an admission ticket and a Science Kit.

SG Assist Pte Ltd

Care for caregivers. We welcome quality merchant partners to join us on Care Connect to contribute to simplifying care for all our caregivers.

Shake Shack Singapore

Purchase a Limited-Edition Salted Egg Shake vouchers and support hawkers and marginalised communities.

Shangri-la Singapore

Shangri-la Singapore will be collaborating with Food Bank Singapore to distribute 56 Rose Veranda high tea sets to beneficiaries in their network.

Shell Companies in Singapore

In partnership with Food Bank SG since June 2020, we have Food Bank boxes located at our Shell stations, to encourage public donations of food items.

Shopee Singapore

Donate your Shopee Coins and support a good cause!

Singapore Pools (Private) Limited

Singapore Pools is working with the Singapore National Paralympic Council to fundraise for local para-athletes and strengthen the Paralympic movement.

Social Gifting

We volunteer with pioneers to craft gifts who wish to find employment but are unable to do so due to physical constraint or caregiving duty.


Sodexo is encouraging its employees to stay healthy, while also fundraising for The Food Bank Singapore via its Servathon Steps Challenge 2021.

Soristic Asia Ltd.

Join us for programmes and events to achieve higher impact in your social work.

Speco Singapore

In the Spirit of National Day, Speco Singapore, Homeless Hearts and APSN are helping the homeless stay protected from COVID-19 with 80 Speco Care Packs.

Standard Chartered Bank (Singapore) Limited

In appreciation of Singapore's pioneers, ACE Seniors and 280 Standard Chartered employees will be celebrating National Day together with 8,237 seniors.

Suntec Singapore Int'l Convention & Exhibition Centre

In support of registered charities, Suntec Singapore will be extending a FREE 30-seconds ad space on The Big Picture, for a duration of 1 week.


Download Singapore's rewards app for YOU, PLANET & COMMUNITY.

Synergy Marine Pte. Ltd.

As part of the National Day celebrations, Synergy is working with 'Island of Hope', a social enterprise, to provide 700+ cupcakes to migrant workers.

TDCX (SG) Pte. Ltd.

This August, TDCX staff are volunteering to conduct online short courses for youths in support of diversity and inclusion.

The Animal Project Pte. Ltd.

Offering quality life-style products made by persons with special needs. Look out for the Merlion keychain this National Day!

The Chai Baba

Fundchaiser For India: CHAI LOVE INDIA bundle. Support our cause, get yours today!

The Fullerton Hotels and Resorts

The Fullerton Hotels Singapore is working with the arts charity, The TENG Ensemble, to present a digital concert celebrating Singapore's rich heritage.

The Hidden Good

Go on a date while doing good!

The Intan Museum

Buy 1 Gift 1 - Redeem your SingapoRediscover Voucher & our elderly friends get to enjoy one too!

The Nail Social

Enjoy a mani/pedi at a socially conscious salon!

The Peranakan Restaurant

Feed our healthcare frontliners with nutritious bentos.

The Quay Hotel

Event space for social impact activities.

The Social Kitchen

The Social Kitchen and The Vegetarian Butcher are providing 50,000 plant-based meals sponsored by Unilever to healthcare frontliners and the community.

The Social Space

Visit The Social Space to support low-waste, conscious living and inclusive employment.

150825 TongEngLogo FC Primary 7 Teo Eunice

Tong Eng Group

HealthServe is expanding its mental health services in 2021 and Tong Eng Group match every donation to HealthServe dollar-for-dollar up to $50,000.

Traveloka Services Pte Ltd

Traveloka is collaborating with The Social Kitchen to distribute plant-based meals and Traveloka Vouchers to frontliners of Changi Airport Group.


Speak to us by clicking on the Twitter logo if you would like to learn more about our efforts to promote digital inclusion and disability awareness.


Unilever partnered with The Social Kitchen to distribute meals featuring The Vegetarian Butcher’s plant-based patties to 50,000 frontline workers.

United Overseas Bank

The UOB Global Heartbeat Programme rallies UOB employees around the world to do good and do green via various volunteerism and fundraising activities.


Through #fACE, Viddsee is using the power of stories and films to inspire and empower young women in pursuing their own paths for the present and future.

Woopa Travels Pte. Ltd.

Create wonderful memories through meaningful tour experiences and do good!


Watermark PLOG! Challenge - Regardless of how you get out and move, we’re encouraging all to get active while doing good for our communities.

Y Art Consultancy Services

Organising art competition for children to learn about sustainability issues.

Ya Kun International Pte. Ltd.

Fuel a Frontliner with a cup of coffee or tea with Yakun.

Nexia TS

Nexia TS will be purchasing Cookie Jars from MINDS for Nexia International Day happening on 22 July.

Social Collider

Social Collider is a collaborative, co-working, and co-innovation community for impact organisations. Join us in our Love Through Food campaign as we look to give back to the community!

Other Resources

Looking for ideas?

A Do-Good Guide for Corporates During COVID-19: Created by the Company of Good, this useful playbook that provides tips on how your organisation can still do good during COVID-19, virtually and digitally. 

Media Coverage

The Business Times ⁠-⁠ Collaborative CSR: When 1 + 1 = 3

The Straits Times ⁠-⁠⁠ Seniors in nursing home celebrate National Day with carnival

The Business Times ⁠-⁠ Making Singapore a better place for all

The Everyday People ⁠-⁠ National Day 2018: 53 Heartwarming Pictures of Kindness that Make You Proud to Call Singapore Home

The Business Times – Company of Good: Giving back to communities

Past Participants

Check out the organisations from the Company of Good Community, that created meaningful initiatives in the spirit of our nations’ birthday in 2020!


2021 Participating Organisations

The City of Good and National Day Parade proudly present the following organisations who have come onboard in 2021 in the spirit of “Together SG Cares”

Join the list of companies the spirit of giving before 23rd July

Alpha Development

Alpha Development is organising a virtual run/walk challenge with its staff and supplier network, to fundraise for those in the Singapore community who have been significantly impacted by COVID19.

amazon logo


The Amazon X Retail for Good Wishlist campaign aims to encourage shoppers to support non-profit organisations by simply purchasing items listed on the non-profit’s Amazon.sg wish list as donation.

bantu logo


bantu is working with underserved non-profits Sri Krishna Mandir and Shan You to organise volunteer recruitment calls by upskilling volunteer management and digital marketing to boost their meal delivery programs.

Boston scientific singapore

Boston Scientific

Boston Scientific Singapore will be organising 2 different fundraising initiative through craft and food to support MINDS, St Luke's Eldercare and the Kheng Chiu Loke Tin Kee Seniors Home.

Beautiful People 15 Apr 21 d384911d1662dbd459ff40cda2b38953

CaptiaLand Limited

Capitaland hopes to provide an online platform for social enterprises and charities to sell their products during the CapitaLand #iShopForGood, and engage with seniors through virtual volunteering!

Carousell logo


Give more, help more, waste less: We’re aiming to reach our community goal of 20,200 free items given away directly to individuals and charities by 9 August.

CAG logo

Changi Airport Group

CAG has developed virtual volunteering programmes to support Metta School, and partnered SHINE Children and Youth Services to provide counselling services for the airport community.

Charlye and co logo

Charlye & Co.

Charlye & Co. will be partnering with other small businesses in the Fashion Retail Industry to raise funds for Food from the Heart.

chef in the box logo


In collaboration with [email protected], Chef-in-box is raising funds to cover meals for low income families with young children.

citi singapapore

Citi Singapore

Citi announced three COVID-19 community relief initiatives to mark Singapore's National Day and Citi’s 15th Global Community Day (GCD), and to demonstrate its ongoing commitment to giving back to the communities where we live and work.



Cognizant is partnering with Lions Befrienders to enable seniors to use their smartphones more effectively to benefit from telemedicine and virtual enrichment initiatives.



CrimsonLogic collaborates with PSA Singapore to provide “We CARE” packs with groceries, face masks and gift vouchers to 200 rental block households and children of student care programs in the South West District.

comfort delgro


ComfortDelGro continued to contribute to the community, including donating a taxi to a hospital, delivering meals to the elderly and upcycling cartons into tables for needy families.

credit suisse

Credit Suisse

Credit Suisse are providing virtual mentoring sessions to students from different backgrounds. They are also collaborating with intermediaries to help build the capacity of the Social Organisations to fundraising events

CYS Global Remit

CYS Gloabal Remit

To help our foreign workers during the circuit breaker, CYS has been assisting companies and employers to send money home for them with our ET-Home app at no charges.

DBS bank

DBS Bank

DBS and Lion Befrienders have rolled out Singapore’s largest-ever virtual befriending initiative – engaging 1,000 seniors through online games, chats and other activities.