Job Overview
The Manager, Digital Marketing will lead in developing successful, short and long-term digital marketing (social media/EDM) campaigns for public facing NVPC programs to grow a culture of giving in Singapore.
Core Duties And Responsibilities
- Manage digital marketing channels (social media and EDM) to ensure brand, image and messaging consistency for Giving.sg and other key NVPC initiatives
- Lead always-on social media content marketing for Giving.sg and social media paid marketing for other key NVPC brands
- Plan and curate content for Giving.sg email marketing (EDM) using marketing automation strategy and implementation
- Analyse performance data of social media and email marketing campaigns. Create monthly reports and post-campaign reports
- Develop thematic and tactical online digital marketing campaigns to create and maintain high levels of customers’ engagement and measure the campaign’s effectiveness
- Support with partnership marketing for Giving.sg
- Responsible for the social media marketing budget as well as meeting overall organization marketing objectives
- Collaborate with the various departments on the implementation and execution of digital marketing activities, to increase customers’ satisfaction through cohesive strategies
- Provide digital training to recommend best practices and share the latest digital trends with partners
Key Deliverables
- Using digital marketing to grow a culture of giving in Singapore
- To deepen the digital giving journey of seasonal transactional givers to become more relational givers
- To increase and ensure unified brand awareness of all NVPC public facing initiatives City of Good, Giving.sg, Giving Week etc
- To actively seek out marketing opportunities to cross market various NVPC programs
Requirements
- Degree in Marketing , Digital Technologies or Business
- Minimum 5 years of experience in digital marketing, digital content editorial, social media management roles with a major brand or digital agency
- A digital native in the areas of social media content marketing and EDM implementation
- Evident experience in designing, implementing and measuring successful social media marketing campaigns
- Proven success in lead generation preferably in both B2C and B2B businesses
- Excellent communication and interpersonal skills with influencing and negotiation capabilities
- Confident, proactive and dynamic leader who is committed to delivering outstanding performance
- The ability to work independently and flexibly
- The capacity to prioritize and work across multiple projects and be hands-on
- Passionate about the social sector
Job Category: Marketing & Advocacy
Job Type: Permanent / Contract