The primary objective of this role is to increase the number of donations and volunteer participation by leveraging digital marketing strategies and campaigns. The individual in this role will be responsible for leading and executing these campaigns and initiatives, utilizing a variety of channels to reach and engage target audiences.

Core Duties And Responsibilities

Develop and execute campaigns to support our donations and volunteer goals
Measure the effectiveness of campaigns and make data-driven decisions
Manage website and social media accounts to ensure a consistent brand voice
Collaborate with and support other teams to create integrated marketing campaigns
Stay updated on the latest trends, tools or tech to improve campaign performance
Manage the digital marketing budget and ensure that all campaigns meets ROI targets
Training and support other teams or NPOs on digital marketing best practices

Key Deliverables

Increased website traffic and engagement
Improved social media engagement and followers.
Increased email open and click-through rates.
Increased donation and volunteer participation
Regular performance reports and recommendations for improvement.

Requirements

Diploma/Degree in Marketing , Digital Technologies or Business
Entry Level with experience in the non-profit sector
Basic understanding of digital marketing tactics, email marketing, social media, SEO/SEM, and analytics
Experience with website management and content management systems
Passionate about digital marketing and desire to make a positive impact
Strong written and verbal communication skills