Job Overview

The Manager, Digital Marketing will lead in developing successful, short and long-term digital marketing (social media/EDM) campaigns for public facing NVPC programs to grow a culture of giving in Singapore.

Core Duties And Responsibilities

Manage digital marketing channels (social media and EDM) to ensure brand, image and messaging consistency for Giving.sg and other key NVPC initiatives
Lead always-on social media content marketing for Giving.sg and social media paid marketing for other key NVPC brands
Plan and curate content for Giving.sg email marketing (EDM) using marketing automation strategy and implementation
Analyse performance data of social media and email marketing campaigns. Create monthly reports and post-campaign reports
Develop thematic and tactical online digital marketing campaigns to create and maintain high levels of customers’ engagement and measure the campaign’s effectiveness
Support with partnership marketing for Giving.sg
Responsible for the social media marketing budget as well as meeting overall organization marketing objectives
Collaborate with the various departments on the implementation and execution of digital marketing activities, to increase customers’ satisfaction through cohesive strategies
Provide digital training to recommend best practices and share the latest digital trends with partners

Key Deliverables

Using digital marketing to grow a culture of giving in Singapore
To deepen the digital giving journey of seasonal transactional givers to become more relational givers
To increase and ensure unified brand awareness of all NVPC public facing initiatives City of Good, Giving.sg, Giving Week etc
To actively seek out marketing opportunities to cross market various NVPC programs

Requirements

Degree in Marketing , Digital Technologies or Business
Minimum 5 years of experience in digital marketing, digital content editorial, social media management roles with a major brand or digital agency
A digital native in the areas of social media content marketing and EDM implementation
Evident experience in designing, implementing and measuring successful social media marketing campaigns
Proven success in lead generation preferably in both B2C and B2B businesses
Excellent communication and interpersonal skills with influencing and negotiation capabilities
Confident, proactive and dynamic leader who is committed to delivering outstanding performance
The ability to work independently and flexibly
The capacity to prioritize and work across multiple projects and be hands-on
Passionate about the social sector