The goal of this role is to develop and expand our organic search and social reach while enhancing their conversion rates. This position will spearhead initiatives aimed at enhancing our online visibility and engagement, increasing brand affinity, donations, and volunteer engagement. By optimizing our organic search presence and harnessing the power of our social content, the aim is to scale our reach, to substantially increase the awareness and conversions on our platform.

Core Duties And Responsibilities

Keyword Research & On-Page Optimization
Create SEO-friendly content & acquire quality backlinks
Use analytics tools for insights & monitor competitor ranks
Regularly audit and address SEO and site performance issues
Create engaging content to increase followers and engagement
Develop and execute campaigns to support our donations and volunteer goals
Manage edm, website and social media channels to ensure a consistent brand voice
Collaborate with and support other teams to create integrated marketing campaigns
Stay updated on the latest trends, tools or tech to improve engagement
Assist with administrative tasks and budget management.
Provide support to other teams or NPO by sharing best practices for engagement.

Requirements

Diploma/Degree in Marketing , Digital Technologies or Business
At least, entry Level with experience in the non-profit sector
Basic understanding of digital marketing tactics, email marketing, social media, SEO/SEM, and analytics
Experience with website management and content management systems
Passionate about digital marketing and desire to make a positive impact
Strong written and verbal communication skills