closing on 31 Mar

Performance Marketing Specialist

Marketing & Advocacy



The candidate will handle the all-rounded role of marketing and communications, with a primary focus in driving SEO/SEM and social marketing to drive all NVPC programs to achieve user acquisition, engagement and donation targets.
The candidate should be Facebook Blueprint and Adwords certified with a proven track record to hit user acquisition, engagement and revenue growth targets. The candidate should be able to evaluate and utilize data to identify synergies and gaps to improve efficiencies.


  • Have a passion for Digital and Social marketing.
  • Responsible for SEO/SEM, display and paid social ads.
  • End-to-end project management to implement SEO and always-on SEM and paid social to support all programs.
  • Working with different teams to support and drive SEO/SEM strategy for all NVPC programs to achieve user acquisition and donation targets.
  • Integrate SEO/SEM marketing with CRM/loyalty and other program marketing initiatives.
  • Work closely with program teams on SEO/SEM and paid social, to effectively plan, implement, test/optimize, and monitor against the digital KPIs.
  • Manage the search performance of all programs and bidding strategy, keyword strategy, and ad copy creation to improve KPIs.
  • Provide learnings and monthly reports on SEO/SEM and paid social to identify synergies and gaps to improve efficiencies.


  • Bachelor’s degree preferably in Marketing, Media, Communications, or a relevant field
  • 2 years or more experience in digital marketing role with a proven track record
  • Applicant needs to be a digital native familiar with technology and presentations and social media
  • Strong communications, writing and presentation skills
  • Ability to manage external vendors and collaborate with internal stakeholders
  • Positive can-do attitude
  • Diligent
  • Passionate
  • Team player
  • Not afraid to take on heavy responsibility
  • Logical and practical
  • Ability to speak out respectfully with constructive suggestions and solutions
  • Shows initiative

Interested candidates are invited to submit your updated resume to We regret that only shortlisted candidates will be notified.