closing on 29 Feb

Performance Marketing Specialist

Marketing & Advocacy

Permanent

Impact

The candidate will handle the all-rounded role of marketing and communications, with a primary focus in driving SEO/SEM and social marketing to drive all NVPC programs to achieve user acquisition, engagement and donation targets.
The candidate should be Facebook Blueprint and Adwords certified with a proven track record to hit user acquisition, engagement and revenue growth targets. The candidate should be able to evaluate and utilize data to identify synergies and gaps to improve efficiencies.

Responsibilities

  • Have a passion for Digital and Social marketing.
  • Responsible for SEO/SEM, display and paid social ads.
  • End-to-end project management to implement SEO and always-on SEM and paid social to support all programs.
  • Working with different teams to support and drive SEO/SEM strategy for all NVPC programs to achieve user acquisition and donation targets.
  • Integrate SEO/SEM marketing with CRM/loyalty and other program marketing initiatives.
  • Work closely with program teams on SEO/SEM and paid social, to effectively plan, implement, test/optimize, and monitor against the digital KPIs.
  • Manage the search performance of all programs and bidding strategy, keyword strategy, and ad copy creation to improve KPIs.
  • Provide learnings and monthly reports on SEO/SEM and paid social to identify synergies and gaps to improve efficiencies.

Requirements

  • Bachelor’s degree preferably in Marketing, Media, Communications, or a relevant field
  • 2 years or more experience in digital marketing role with a proven track record
  • Applicant needs to be a digital native familiar with technology and presentations and social media
  • Strong communications, writing and presentation skills
  • Ability to manage external vendors and collaborate with internal stakeholders
  • Positive can-do attitude
  • Diligent
  • Passionate
  • Team player
  • Not afraid to take on heavy responsibility
  • Logical and practical
  • Ability to speak out respectfully with constructive suggestions and solutions
  • Shows initiative

Interested candidates are invited to submit your updated resume to career@nvpc.org.sg. We regret that only shortlisted candidates will be notified.

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